Rita Ora brings the heat in a new bikini photoshoot for Primark, captured in June 2025. The singer and fashion muse showcases a range of beach-ready looks that blur the lines between swimwear and bohemian-chic ready-to-wear.
Ora’s collaboration with Primark (as seen in these campaign shots) presents a compelling vision of summer style—accessible, vibrant, and imbued with her signature confidence. One standout image features the star emerging from the ocean, sporting a relaxed graphic tee knotted at the waist, revealing a pair of shimmering, potentially velvet or satin, wine-red bikini bottoms. The unexpected texture of the bottoms paired with the casual top offers a playful, almost rebellious, beach aesthetic.
Another shot captures Ora in a serene moment, lying on wet sand, eyes open to the sky. She wears a delicate white eyelet or lace-trimmed camisole, effortlessly layered over what appears to be dark swimwear. The soft details of the top against the raw backdrop of the beach create a striking contrast, highlighting a more vulnerable, yet still powerful, side.
The collection also ventures into more styled territory, with Ora posing against a backdrop of lush green foliage and sun-drenched rocks. In one look, she pairs a simple black bandeau top with a flowing, tiered turquoise maxi skirt, cinched at the waist with a patterned belt bag. This ensemble brilliantly transitions from beach to boardwalk, embodying a free-spirited, holiday vibe.
Finally, Ora strikes a balanced pose in a white triangle bikini top, layered with a long, semi-sheer white lace sarong or wrap, secured with a wide black belt. The juxtaposition of delicate lace with the more structured belt, against the rugged rock face, creates a dynamic visual narrative.
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